Shaping Place through Sound Market Insights


Markets are powerful social experiences where we celebrate the richness of life and create memories. Our senses come alive through the weaving of colors, flavors, sounds, smells, and textures that create meaningful landscapes. The craft of Hoffman Strategy Group gives shape to this market tapestry.

What may seem to most as a series of random events, Hoffman Strategy Group describes the patterns in terms of dominant consumer lifestyle profiles.

It is not by coincidence that the retail store along a pedestrian corridor has 2,500 square feet; is located in the middle two-thirds of the building; and caters to young professionals working and living in the neighborhood. Nor is it by happenstance that condominium units are located above that retail space. That corner location of the coffee roaster and bakery caters to the same customer as the retail store.

What differentiates Hoffman Strategy Group is that we bring clarity to complex real estate projects. That is the currency of our craft.


Sound Market Insights Equate Value


Hoffman Strategy Group is a boutique, national real estate advisory firm. Clients hire us because we have the distinct ability to dive deeply into the nuances of retail and non-retail real estate in any given market in the United States. We provide a purview of in-depth analysis, from conception to the end product. Representative services generally include:

  • Master planning and site-specific development and redevelopment
  • Retail, residential, hotel and mixed-use feasibility
  • Highest-and-best uses analysis
  • Location analytics for property acquisition, disposition, development, redevelopment and repositioning
  • Revenue forecasting for leasing and asset and portfolio management to maximize long-term value, opportunities and ROI
  • Execution and partnering with property owner/developer for tenant and merchandising plans


Client Profiles


Hoffman Strategy Group brings clarity to the complexities of a project relative to its competitive position in the marketplace. Sound market insights are used as a predictive measure of retail, residential, food and beverage, entertainment and hotel market potential. In simple terms, we provide the Economics of Location. Our sound market insights are critical in risk mitigation and return on property value for:

  • Property owners of shopping malls and centers
  • Developers of retail, multifamily, hospitality and mixed-uses
  • Real estate investment trusts
  • Investment advisory firms
  • Private equity, lenders and strategic buyers
  • Key local government stakeholders


Property Types


Hoffman Strategy Group quantifies complexities in terms of viable market opportunities: square footage; number of units or keys; merchandising mix, product types and brands; sales and revenue forecasts; market timing and lifecycle; net operating income and return on investments for:

  • Grocery-Anchored Centers
  • Regional Malls, Power Centers, Lifestyle Centers
  • Downtown and Urban Infill Retail and Mixed-Uses
  • High Street and Trade Corridors
  • Distressed Malls and Centers
  • Adaptive Reuse
  • Master Planned Town Centers

Client Relationships

Here is a sample listing of Hoffman Strategy Group client relationships who found value in receiving focused, coherent and comprehensive advice that supported their bottom line decisions; unique knowledge that translated into consistent, credible recommendations and compelling strategic guidance:


Owners & Developers

Assurity Life

Cardon Development

City Ventures


Day3 Development

Hendricks Commercial Properties

Hotel Land Investment LLC

Jasper Stone Partners

McCaffery Interests

Normandy Real Estate Partners

Northgate Properties/Polaris Pointe


Picus Associates

RED Development

StreetLights Residential

The NHP Foundation

The Woodmont Company

Urban Village Development

VanTrust Real Estate


Equity One (NYSE: EQY)

Rouse Properties

Seritage Growth Properties (NYSE: SRG)

VEREIT (NYSE: VER) / Cole Capital

Government Stakeholders & Universities

City of Riverside, Missouri

City of Papillion, Nebraska

City of Elyria, Ohio

City of Pierre, South Dakota

City of Yankton, South Dakota

Dodge City/Ford County Development Corporation

Princeton University

University of Chicago