Dan Sheridan and Jeff Green join Hoffman Strategy Group as partners

New partners bring more than 50 years of combined retail experience to firm

LINCOLN, NE., April 30, 2018 – Hoffman Strategy Group, a premier national commercial real estate advisory firm, announced today that retail and retail real estate industry veterans Dan Sheridan and Jeff Green have become Partners of the firm. Sheridan is based in Newport Beach, California with Green being located in Phoenix, Arizona. Hoffman Strategy Group works with clients that are owners of shopping malls and centers and developers of retail, residential, hospitality, and mixed-use projects. The firm provides comprehensive advisory services including master planning for development and redevelopment; development feasibility; highest and best use analysis; location analytics; revenue forecasting; and optimal retail tenant mix and merchandising strategies.

"Over the past several years, mixed-use development projects have been on the rise throughout the country because of the fundamental shifts occurring in the retail industry and in consumer preferences for lifestyle experiences,” said Jerry Hoffman, Hoffman Strategy Group CEO. "Dan and Jeff's expertise adds greater horse-power in our client relationships by focusing on shopping center redevelopment that emphasizes ‘right-sizing’ the retail along with adding mixed uses to the property and integrating retail, restaurants and entertainment components to new ground-up mixed-use projects."

Sheridan comes to Hoffman Strategy Group with more than 20 years of retail real estate experience including serving as Chief Operating Officer of Centennial Real Estate, President of the Retail Properties Division for The Irvine Company and Executive Vice President of Asset Management with General Growth Properties.
Green has 30 years of extensive national consulting experience in the retail real estate industry providing a full spectrum of analytical and data interpretive services as President and CEO of Jeff Green Partners.