Placing “heart share over market share.”

In what is considered the largest mixed-use project in New Jersey history, the $2.5 billion community will combine residential, retail, entertainment, marina, office and hotel in a carefully curated street level experience, highly-programmed gathering spaces and resort-inspired hospitality.

Hoffman Strategy Group was contracted to conduct a high-and-best uses analysis on the viability, product type, tenant mix, revenue forecasts and market timing for each of these uses: retail, restaurants, entertainment venues, residential, hotel and office. Our analysis supports the leasing strategy and the overall master development plan.


Project Details

  • 418-acre, shovel-ready waterfront redevelopment on the Raritan River

  • Metro New York / New Jersey

  • Superior access at the convergence of 3 major interchanges - over 600,000 cars per day

  • 2+ miles of waterfront

  • Primary trade area density and affluence comparable to best markets in the world

  • 1.2 million people within a 20 minute drive

Media Coverage