Jerry L. Hoffman, President

Jerry L. Hoffman, President

Dan Sheridan, Principal

Dan Sheridan, Principal

Mike Zoob, Advisory Board Member

Mike Zoob, Advisory Board Member

Jerry Hoffman is the Founder and Owner of Hoffman Strategy Group.  Mr. Hoffman is an Economist who has extensive national experience in implementing supply-and-demand analytics to produce market and feasibility studies for the development and redevelopment of retail, residential and hospitality and their integration in mixed-use environments.

Mr. Hoffman is a highly sought-after expert resource and trusted advisor because of his unique economic perspective offering a comprehensive range of insight reaching across all areas of real estate markets.  He provides sales projections, site location analytics for acquisition, development, leasing and asset management and incorporates quantitative and behavioral economics of location for the optimal mix of uses and tenants.  

Mr. Hoffman is also a nationally recognized writer for leading industry publications and investor newsletters; and serves on the Editorial Board of Shopping Center Business.

Mr. Hoffman holds a Master's of Arts Degree in Regional and Urban Economics and a Bachelor's of Science Degree in International Finance from the University of Nebraska; and a Professional Certificate in Business Strategy from Cornell University.  Mr. Hoffman is a member of the International Council of Shopping Centers (ICSC).

Contact Jerry: jerry@hoffmanstrategy.com or (402) 560-0722


Dan Sheridan, based in Orange County, California, is Principal of Hoffman Strategy Group.  Mr. Sheridan is nationally recognized as a trusted advisor at the executive and corporate board room levels of the retail real estate industry.

Mr. Sheridan worked to develop value creation strategies that included asset redevelopment and repositioning at Centennial Real Estate Company.  He was responsible for the Retail Properties portfolio at The Irvine Company, including Fashion Island in Newport Beach, Irvine Spectrum Center in Irvine and The Market Place in Irvine and Tustin, California.  Prior to The Irvine Company, Mr. Sheridan was responsible for overall financial and operational performance, including new development, redevelopment, leasing, marketing and operations of a 50 million square foot portfolio spread across multiple states at General Growth Properties (GGP).

Mr. Sheridan holds a Bachelor's Degree in Political Science with distinction from the University of Michigan.  He earned a Juris Doctorate from the University of Michigan Law School.  Mr. Sheridan is a member of the International Council of Shopping Centers (ICSC).

Contact Dan: dan@hoffmanstrategy.com or (949) 877-2855


Mike Zoob, based in Orange County, California, serves on Hoffman Strategy Group's Advisory Board for subject-matter expertise and for his visionary and transformative eye towards identifying emerging trends that lead to repurposing and repositioning  of existing real estate into the highest and best uses.

Mr. Zoob has national experience with a demonstrated track record of establishing and executing real estate strategies in mixed-use, regional malls, hospitality, power, lifestyle, urban high streets and neighborhood centers.  He has worked on the restaurant side at Real Mex Restaurants/Pink Taco; on the ownership side at The Howard Hughes Corporation, Simon Property Group and RP Realty Partners; in retail advisory services with Katz & Associates; and in brokerage services at Northwest Atlantic Real Estate Services and Grubb & Ellis.  Mr. Zoob has been involved in ground-up development and redevelopment projects, and is experienced in operating within Private Equity, Public and Privately held companies.

Mr. Zoob holds a Bachelor's Degree in Business Administration from the University of Arizona, Tucson, AZ, with a major in Finance specializing in Real Estate.  Mr. Zoob is a member of International Council of Shopping Centers (ICSC); and holds a California real estate brokers license.

Contact Mike: mike@hoffmanstrategy.com or (714) 812-7825

Jeffrey S. Green, President

Jeffrey S. Green, President

Jeff Green, based in Phoenix, Arizona, is the President and CEO of Jeff Green Partners and a Hoffman Strategy Group strategic partner.  Mr. Green has over 30 years of expansive national consulting experience in the retail industry providing a full spectrum of analytical and data interpretative services.  

Mr. Green provides the kind of in-depth analysis that generates critical context, penetrating insight, sales projections, demographic profiles, feasibility studies and valuable strategic direction across the country and internationally to leading retailers, property owners, and developers for development and repurposing ventures.  When national media needs industry insights, they turn to Mr. Green for his expertise, experience and insights on retail and development trends

Mr. Green was President of Market Insite Group which specialized in developing web based tools to assist retailers and property owners in site and tenant selection.  He was also President and Owner of The Green Group which merged with Market Insite Group in 2001.  The Green Group had a 35 year history of providing consulting services to retail, restaurant and entertainment tenants.

A graduate of Michigan State University, Mr. Green is a frequent speaker and author.  the nation's leading real estate and retail industry trade publications and major national media outlets look to him for insights and observations on industry trends and new developments.  He is a regular columnist for Chain Store Age, and is on the Editorial Board of Shopping Center Business.  Mr. Green is a member of the International Council of Shopping Centers (ICSC).

Contact Jeff: jeff@jeffgreenpartners.com or (415) 847-1770