Jerry L. Hoffman, President & Owner

Jerry L. Hoffman, President & Owner

Dan Sheridan, J.D., Principal

Dan Sheridan, J.D., Principal

Jeffrey S. Green, President

Jeffrey S. Green, President


Jerry Hoffman is the Founder and Owner of Hoffman Strategy Group.  Mr. Hoffman is an Economist who has extensive national experience in implementing supply-and-demand analytics to produce market and feasibility studies for the development and redevelopment of retail, residential and hospitality and their integration in mixed-use environments.

Mr. Hoffman is a highly sought-after expert resource and trusted advisor because of his unique economic perspective offering a comprehensive range of insight reaching across all areas of real estate markets.  He provides sales projections, site location analytics for acquisition, development, leasing and asset management and incorporates quantitative and behavioral economics of location for the optimal mix of uses and tenants.  

Mr. Hoffman is also a nationally recognized writer for leading industry publications and investor newsletters; and serves on the Editorial Board of Shopping Center Business.

Mr. Hoffman holds a Master's of Arts Degree in Regional and Urban Economics and a Bachelor's of Science Degree in International Finance from the University of Nebraska; and a Professional Certificate in Business Strategy from Cornell University.  Mr. Hoffman is a member of the International Council of Shopping Centers (ICSC).

Jerry@HoffmanStrategy.com or (402) 560-0722


Dan Sheridan, J.D., based in Orange County, California, is Principal of Hoffman Strategy Group.  Mr. Sheridan is nationally recognized as a trusted advisor at the executive and corporate board room levels of the retail real estate industry.

Mr. Sheridan worked to develop value creation strategies that included asset redevelopment and repositioning at Centennial Real Estate Company. He was responsible for 38 neighborhood and community retail centers and three regional retail centers at The Irvine Company, including Fashion Island in Newport Beach, Irvine Spectrum Center in Irvine and The Market Place in Irvine and Tustin, California. Prior to The Irvine Company, Mr. Sheridan was Senior Vice President of Asset Management at General Growth Properties (GGP), the second largest retail center owner in the United States, with responsibility for overall financial and operational performance, including new development, redevelopment, leasing, marketing and operations of a 50 million square foot portfolio spread across 34 properties in multiple states.

Mr. Sheridan holds a Bachelor's Degree in Political Science with distinction from the University of Michigan.  He earned a Juris Doctorate from the University of Michigan Law School.  Mr. Sheridan is a member of the International Council of Shopping Centers (ICSC).

Dan@HoffmanStrategy.com or (949) 877-2855

Jeff Green, based in Phoenix, Arizona, is the President and CEO of Jeff Green Partners and a Hoffman Strategy Group strategic partner.  Mr. Green has over 30 years of expansive national consulting experience in the retail industry providing a full spectrum of analytical and data interpretative services.  

Mr. Green provides the kind of in-depth analysis that generates critical context, penetrating insight, sales projections, demographic profiles, feasibility studies and valuable strategic direction across the country and internationally to leading retailers, property owners, and developers for development and repurposing ventures.  When national media needs industry insights, they turn to Mr. Green for his expertise, experience and insights on retail and development trends

Mr. Green was President of Market Insite Group which specialized in developing web based tools to assist retailers and property owners in site and tenant selection.  He was also President and Owner of The Green Group which merged with Market Insite Group in 2001.  The Green Group had a 35 year history of providing consulting services to retail, restaurant and entertainment tenants.

A graduate of Michigan State University, Mr. Green is a frequent speaker and author. The nation's leading real estate and retail industry trade publications and major national media outlets look to him for insights and observations on industry trends and new developments.  He is a regular columnist for Chain Store Age, and is on the Editorial Board of Shopping Center Business.  Mr. Green is a member of the International Council of Shopping Centers (ICSC).

Jeff@JeffGreenPartners.com or (415) 847-1770