Markets are powerful social experiences where we celebrate the richness of life and create memories. Our senses come alive through the weaving of colors, flavors, sounds, smells, and textures that create meaningful landscapes.

The craft of Hoffman Strategy Group gives shape to this market tapestry. What differentiates Hoffman Strategy Group is that we bring clarity to complex real estate projects. That is the currency of our craft.


Blueprint to Reality

It is not by coincidence that the retail store along a pedestrian corridor has 2,500 square feet; is located in the middle two-thirds of the building; and caters to young professionals working and living in the neighborhood. Nor is it by happenstance that condominium units are located above that retail space. That corner location of the coffee roaster and bakery caters to the same customer as the retail store. What may seem to most as a series of random events, Hoffman Strategy Group describes the patterns in terms of dominant consumer lifestyle profiles.

These patterns are further analyzed in our two part report for the International Council for Shopping Centers as well as the projects below. 


National Harbor - D.C.

National Harbor is a community unlike any other in the D.C. region, designed to take full advantage of the most historic river in the nation. National Harbor is a 350-acre, mixed-used development designed to include hotels, offices, residential units, tree-lined promenades with scores of shops and restaurants, a marina, and iconic attractions. 


Riverton - New Jersey

In what is considered the largest mixed-use project in New Jersey history, NAP is poised to deliver a $2.5 billion community that combines residential, retail, entertainment, marina, office and hotel in a carefully curated street level experience, highly-programmed gathering spaces and resort-inspired hospitality.

53rd Street - Chicago

One of Chicago’s most inclusive neighborhoods, Hyde Park has long captivated residents who relish the strong community pride found there, a pride deeply rooted in the area’s rich history and cultural relevance.


Hoffman Strategy Group is a boutique, national real estate advisory firm. Clients hire us because we have the distinct ability to dive deeply into the nuances of retail and non-retail real estate in any given market in the United States. We provide a purview of in-depth analysis, from conception to the end product. Representative services generally include:


Master planning and site-specific development and redevelopment


Retail, residential, hotel and mixed-use feasibility


Highest-and-best uses analysis


Location analytics for property acquisition, disposition, development, redevelopment and repositioning


Revenue forecasting for leasing and asset and portfolio management to maximize long-term value, opportunities and ROI


Execution and partnering with property owner/developer for tenant and merchandising plans



Deliberate project planning and execution supported by extensive economic analysis of the location leads to more than the brick-and-mortar development of buildings. This helps create a strong sense of place.

Jerry Hoffman, President



Property Types

Hoffman Strategy Group quantifies complexities in terms of viable market opportunities: square footage; number of units or keys; merchandising mix, product types and brands; sales and revenue forecasts; market timing and lifecycle; net operating income and return on investments for:

– Grocery-Anchored Centers
– Regional Malls, Power Centers, Lifestyle Centers
– Downtown and Urban Infill Retail and Mixed-Uses
– High Street and Trade Corridors
– Distressed Malls and Centers
– Adaptive Reuse
– Master Planned Town Centers

Client Profiles

Hoffman Strategy Group brings clarity to the complexities of a project relative to its competitive position in the marketplace. Sound market insights are used as a predictive measure of retail, residential, food and beverage, entertainment and hotel market potential. In simple terms, we provide the Economics of Location™. Our sound market insights are critical in risk mitigation and return on property value for:

– Property owners of shopping malls and centers
– Developers of retail, multifamily, hospitality and mixed-uses
– Investment advisory firms
– Private equity, lenders and strategic buyers
– Key local government stakeholders


Client Relationships

Here is a sample listing of Hoffman Strategy Group client relationships who found value in receiving focused, coherent and comprehensive advice that supported their bottom line decisions; unique knowledge that translated into consistent, credible recommendations and compelling strategic guidance:

Owners & Developers

Assurity Life
Brixmor Property Group (NYSE: BRX)
Cardon Development
CBL Properties (NYSE: CBL)
City Ventures
Day3 Development
Divaris Real Estate
Equity One (NYSE: EQY)
Hendricks Commercial Properties
Hotel Land Investment LLC
Jasper Stone Partners
LT Global
LBG Real Estate McCaffery Interests
Normandy Real Estate Partners
North American Properties


Northgate Properties/Polaris Pointe
Pacific Retail Capital Partners
Picus Associates
RED Development
Rouse Properties
Seritage Growth Properties (NYSE: SRG)
ShopOne Centers REIT
Stanbery Development
Starwood Retail Partners
StreetLights Residential
The NHP Foundation The Peterson Companies
The Woodmont Company
Trinitas Ventures Urban Village Development
VanTrust Real Estate
VEREIT (NYSE: VER) / Cole Capital

Government Stakeholders & Universities

City of Riverside, Missouri
City of Papillion, Nebraska
City of Elyria, Ohio
City of Pierre, South Dakota
City of Yankton, South Dakota
City of Wisconsin Rapids, WI Dodge City/Ford County Development Corporation
Princeton University
University of Chicago