Hoffman Strategy Group is a boutique, national real estate advisory firm. Over our collective firm experience of 35 years, we have cultivated the unique and distinct ability to dive deeply into market and feasibility analytics, master planning and development that leads to successful real estate projects. We utilize mobile device data and GIS-mapping technologies to supplement our understanding of the customers that will support any given project. These skills enable us to be a valuable and integral part of a client’s acquisition, investment, planning, development, leasing and marketing teams.

Additionally, we have extensive experience in providing “white space” studies to retail stores and restaurants as part of their national and regional expansion. These studies allow clients to establish prioritization strategies for retail stores and restaurants based on both in-store customer data and profiling online customers. Sales forecasts for new store and restaurant locations are a critical component to these studies.

Representative Projects

District at Clifton Heights - Cincinnati


The District at Clifton Heights is an adaptive reuse of the former Deaconess Hospital site next to the University of Cincinnati. Lafayette, IN-based Trinitas Ventures, a student housing developer, is transforming this 5-acre property into a mixed-use project that includes 1,000 beds of student housing, multi-family housing, a hotel, an entertainment venue, food and restaurants and retail.

We conducted the feasibility analysis for all uses except for the student housing; and served on the design and master planning team, which include community design charrettes..

National Harbor - D.C.

National Harbor is a 350-acre, mixed-used development built and owned by Fairfax, VA-based The Peterson Companies.

Our work focused on answering these main questions to support leasing and marketing:

  • What is the optimal long-term merchandising, tenant mix strategy for National Harbor?

  • Is a new boutique hotel viable in this market and, if so, what land parcels are most suitable?


US Bank Centre - Downtown Seattle


Seattle-based City Centre is a partnership that owns and manages the 44-story US Bank Centre on 6th & Pike in downtown Seattle.

We provided quantitative and qualitative analysis to determine market potential for the optimal repositioning and merchandising strategy of retail, restaurants and other food and beverage tenants. This include quantifying the spending potential from downtown area residents, daytime workers, commuters at the transit hubs, overnight guest at the area hotels and convention center and college students.


CCMP Capital - Acquisition Analysis

New York City-based CCMP Capital is a private equity investment firm that focuses on leveraged buyout and growth capital transactions. Formerly known as JP Morgan Partners, CCMP Capital has invested about $12 billion since 2006.

We provide third-party due diligence market and feasibility analysis and white space studies on the potential acquisition of national retail stores.

Riverton - New Jersey

Riverton is a $2.5 billion mixed-use project on 310-acres in Sayreville, New Jersey. This project by Cincinnati-based North American Properties combines residential, retail, entertainment, a marina, office and hotels.

We conducted a highest-and-best uses feasibility study used for master planning, project pro forma, and leasing. This study quantified the amount and type of use supportable and estimated sales and revenue volumes for retail, restaurant, entertainment, single and multi-family residential, office space, and hotels.

Johnny Was - National Store Expansion


Los Angeles-based Johnny Was is a women’s luxury boho fashion and accessories store with locations across the U.S.

We provided a “white space” study that:

  • Created core lifestyle segmentation profiles of the 2018 Johnny Was retail store and online customer;

  • Analyzed the number of supportable retail stores in the U.S.; and,

  • Provided a U.S. retail store expansion strategy with sales forecasts for all potential locations.


LT Platinum Center - Anaheim, CA


Los Angeles-based LT Global Investments is the U.S. subsidiary of the Hong Kong-listed company, LT Commercial Real Estate. LT Global is in the process of designing, planning and building the LT Platinum Center adjacent to Anaheim Angels baseball stadium.

Our analysis focused on the optimal market positioning, tenant mix strategy and sales forecasting for the retail, food and restaurants and entertainment components to the LT Platinum Center. This also include an evaluation of the total occupancy costs, rental rates, CAM estimates and other lease-rate income estimates.


ShopOne - Acquisition Analysis


New York City-based ShopOne Center REIT owns and manages market-dominant, grocery-anchored and necessity-based shopping centers across the U.S.

We provided third-party due diligence market and feasibility analysis on the potential acquisition of a 735,000 SF power center.

The Galleria White Plains - New York


Los Angeles-based Pacific Retail Capital Partners purchased the 870,000 SF Galleria White Plains in 2016. Across the street from The Ritz-Carlton Hotel & Residences, the mall features 130 retailer and eateries.

Our role was to conduct a long-term feasibility and market analysis and develop an optimal merchandising strategy in support of a redevelopment plan. The tenant mix recommendations included forecasting sales for new retail, food and restaurants, including a food hall, and entertainment venues.

The Shops at Hilltop - Richmond, CA


Los Angeles-based LBG Real Estate and London, England-based Aviva Investors acquired the 1.1 million SF Hilltop Mall in Richmond, CA, in 2017. They are in the process of redeveloping the center into an Asian-focused community center and adding nearly 9,500 residential units and several hotels.

We quantified the spending potential of trade area residents, daytime workers, and tourists; identified the core customer segments that reposition the center long-term; and provided an optimal retail, restaurant and entertainment tenant-merchandising mix with sales forecasts.


53rd Street - Chicago

The University of Chicago developed Harper Court, a mixed-use project in the Hyde Park neighborhood, and focused new investment along the 53rd Street Corridor.
Our role was to answer two broad questions to support leasing and marketing:

  • What is the supportable and optimal retail tenant mix strategy?

  • What is the economic impact of new commercial and retail development in the 53rd Street Corridor? 


Allstate - Land Acquisition Analysis


The Allstate Corporation is one of the largest insurance providers in the U.S. and one of the largest that is publicly held.

We conducted a market and feasibility analysis in support of land acquisition due diligence. The analysis addressed retail, restaurants and services; multi-family housing; and hotels.


Deliberate project design, planning and execution supported by extensive feasibility analysis leads to more than the brick-and-mortar development of buildings. This helps to create a strong sense of place.

Jerry Hoffman, Partner



Client Relationships

Here is a sample listing of Hoffman Strategy Group’s clients. Please contact us for references.

Owners & Developers

Assurity Life
Brixmor Property Group (NYSE: BRX)
Cardon Development
CBL Properties (NYSE: CBL)
City Ventures
Day3 Development
Divaris Real Estate
Equity One (NYSE: EQY)
Hendricks Commercial Properties
Hotel Land Investment LLC
Jasper Stone Partners
LT Global
LBG Real Estate McCaffery Interests
Normandy Real Estate Partners
North American Properties


Northgate Properties/Polaris Pointe
Pacific Retail Capital Partners
Picus Associates
RED Development
Rouse Properties
Seritage Growth Properties (NYSE: SRG)
ShopOne Centers REIT
Stanbery Development
Starwood Retail Partners
StreetLights Residential
The NHP Foundation The Peterson Companies
The Woodmont Company
Trinitas Ventures Urban Village Development
VanTrust Real Estate
VEREIT (NYSE: VER) / Cole Capital

Government Stakeholders & Universities

City of Riverside, Missouri
City of Papillion, Nebraska
City of Elyria, Ohio
City of Pierre, South Dakota
City of Yankton, South Dakota
City of Wisconsin Rapids, WI Dodge City/Ford County Development Corporation
Princeton University
University of Chicago